Christopher Snook: Do words matter? Modern marketing meets the university
A memorable moment in William Deresiewicz’s Excellent Sheep: The Miseducation of the American Elite and the Way to a Meaningful Life brings to the reader’s attention the ubiquity of university mission statements reduced to a twitter-friendly minimalism, citing among the banalest examples “Think big. We do.” and “Get in. Stand out.”
THE HUB
Top 18 social media management tools for businesses in 2022
Social media marketing has a lot of moving parts: creating, publishing, monitoring, engaging and much more. That’s why it’s important to have a social media management tool that will help you streamline all of your tasks in a single interface.
SPROUT SOCIAL
Napa and Canadian wine marketing firms plan combine services
WineGlass Marketing in the Napa Valley has announced plans to combine services with a Canadian-based marketing company.
NORTH BAY BUSINESS JOURNAL
Cisco’s Fast Future Innovation Awards is Accelerating Canadian Innovation, Returning for 2022
An innovative idea is like a ripple in an ocean: given the right push, it can become a tidal wave. That’s something Mathieu Lachaîne, the Chief Technology Officer of Montreal-based smart-building-technology firm Sentiom knows firsthand.
CANADIAN BUSINESS
Pause Before Posting: The Benefits of Not Over Sharing on Social Media
For most of us, social media is their main means of communicating with friends and family. A recent study by the Pew Research Center found that eight-in-ten Americans have a FaceBook profile and of these users, 32 percent have an Instagram account and 24 percent have a Twitter account. And these numbers show no sign of slowing down–these findings indicate a 5 percent growth from the previous year. We’re now more likely to hear news about our friends’ and families’ lives online than we are in-person.
PSYCH CENTRAL