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One Degree Thursday September 15 2022

Christopher Snook: Do words matter? Modern marketing meets the university

A memorable moment in William Deresiewicz’s Excellent Sheep: The Miseducation of the American Elite and the Way to a Meaningful Life brings to the reader’s attention the ubiquity of university mission statements reduced to a twitter-friendly minimalism, citing among the banalest examples “Think big. We do.” and “Get in. Stand out.”


Top 18 social media management tools for businesses in 2022

Social media marketing has a lot of moving parts: creating, publishing, monitoring, engaging and much more. That’s why it’s important to have a social media management tool that will help you streamline all of your tasks in a single interface.


Napa and Canadian wine marketing firms plan combine services

WineGlass Marketing in the Napa Valley has announced plans to combine services with a Canadian-based marketing company.


Cisco’s Fast Future Innovation Awards is Accelerating Canadian Innovation, Returning for 2022

An innovative idea is like a ripple in an ocean: given the right push, it can become a tidal wave. That’s something Mathieu Lachaîne, the Chief Technology Officer of Montreal-based smart-building-technology firm Sentiom knows firsthand.


Pause Before Posting: The Benefits of Not Over Sharing on Social Media

For most of us, social media is their main means of communicating with friends and family. A recent study by the Pew Research Center found that eight-in-ten Americans have a FaceBook profile and of these users, 32 percent have an Instagram account and 24 percent have a Twitter account. And these numbers show no sign of slowing down–these findings indicate a 5 percent growth from the previous year. We’re now more likely to hear news about our friends’ and families’ lives online than we are in-person.


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