Little has captured the attention of Canadians more this year than TikTok and now the app is reflecting on viral moments, creators and trends from 2022.
People in advanced economies have mixed feelings about social media’s impact on political life, according to a new Pew Research Center survey. Majorities across 19 countries say social media on balance has been good for democracy. But in nearly all these countries, most also say social media has led to manipulation and division within societies.
The New Zealand government said it will introduce a law that will require big online digital companies such as Alphabet Inc’s Google and Meta Platforms Inc to pay New Zealand media companies for the local news content that appears on their feeds.
The Epica Awards are voted on by journalists working in the global advertising and marketing trade press, including strategy. Canadian agencies earned 83 shortlist spots, the second-most behind Germany’s 108.
Some of the world’s biggest social-media companies have faced a reckoning in the public forum, and in response, many users have been rethinking their engagement and considering alternatives.
GLOBE AND MAIL
With a recession on the horizon and rising inflation, 2023 is forecasted to be a major challenge for brands and marketers—with consumer spending expected to decline, this will ultimately impact marketing budgets and campaigns. While the economy will undoubtedly affect marketing efforts in the new year, The Yearbook shares expert insights and trends on how brands and agencies can continue to win within the digital marketing space despite these looming challenges.
LONDON FREE PRESS