From the moment Charli D’Amelio’s shock of black hair first flashed across the screen in hummus brand Sabra’s 2020 Super Bowl ad, marketing industry observers couldn’t help but wonder: When will influencers in Big Game TV spots become the norm rather than the exception?
Urgent need’ to understand link between teens self-diagnosing disorders and social media use, experts say
There is an “urgent need” to investigate the increasing number of children and teenagers self-diagnosing with neurological conditions, mental illnesses and personality disorders, a trend being driven by social media and difficulty accessing healthcare, psychiatrists and paediatricians say.
Many firms make the mistake of basing their branding strategies on their vision. Certainly, the objective is to convey their strong values and their message. But the best way to do this is to consider the target audience through their needs, habits, and characteristics.
BUSINESS MONKEY NEWS
Whether you’re a professional who makes videos as part of your work, an amateur YouTuber, or even just a viewer, viral videos are often lots of fun. As a professional or a YouTuber, having your videos go viral can be a huge accomplishment. From a marketing perspective, a viral YouTube video means that your brand message is spread widely in a short time.
The past year has been difficult for startups everywhere, but running a company in Ukraine during the Russian invasion comes with a whole different set of challenges.