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One Degree Wednesday February 15 2023

14 Communications Experts Predict The Biggest Social Media Trends Of 2023

With its many platforms and wide reach, social media has become one of the most powerful marketing tools for businesses of all sizes in recent years. However, social media trends can be ephemeral, especially as technology advances and different platforms wax and wane in popularity.


Dave Grohl says ‘thank you, Canada’ in Crown Royal Super Bowl ad

Canadians may not get American ads during the Super Bowl, but that doesn’t mean the American ads can’t be about Canada.


How Women and Non-Binary People in Tech are really doing

Promoting gender equality in the technology field is important even though the career is genderless. In STEM careers, there should be a greater representation of women, non-binary individuals, and transgender individuals. It is important to note that a diverse team comes with a variety of advantages, such as having a fair representation of gender identities, a variety of viewpoints, as well as insights that will enhance your business or product. As stated in McKinsey & Company’s “Diversity Wins: How Inclusion Matters” 2020 report, the latest analysis reaffirms the strong business case for both gender diversity and ethnic and cultural diversity in corporate leadership—and shows that this business case continues to strengthen. The most diverse companies are now more likely than ever to outperform less diverse peers on profitability.


“Tasteless”: McDonald’s removes McCrispy ad across from crematorium

An ad for the company’s McCrispy sandwich would’ve been fine were it not for its unfortunate placement: the McCrispy ad was located next to an arrow pointing towards the local crematorium.


Controversial psychologist Jordan Peterson coming to Victoria this spring

Jordan B. Peterson is a Canadian psychologist, author and professor of psychology whose rise to fame came about because of his controversial views.


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