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One Degree Wednesday April 19 2023

Social media is doomed to die

I spent more than seven years there, writing almost everything from in-app copy to pitch decks, trying to make Snapchat different from every other social media app. And then, the other day, I received a push notification from the app telling me to wish my nemesis a happy birthday. This might read as normal or even expected to most of you, but I recognized the notification for what it really was: a death knell for a social media platform past its prime.


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