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Category: 1.5 Questions

1.5 Questions For Jennifer Evans

_Jennifer Evans is President of “Sequentia Communications”:, a Toronto-based marketing and public relations firm that specializes in helping companies acquire and retain customers through community building._
*One Degree:* “Have blogs changed the role of PR professionals in the last few years, and if so, how?”
*Jennifer Evans:* The world of PR is changing drastically. It used to be that you needed to use media as an outlet to reach the public, so media relations was one of the primary tenets of a public relations strategy. However, the Internet has completely changed all that – first of all by making it not only possible but economically feasible and efficient to reach the public without an intermediary. Secondly, it’s introduced a new layer of voices and ‘content creators’ that PR strategists need to factor into their planning: the blogger.

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