What IS the future of Advertising and Marketing? This is a great slideshow from Paul Isakson – it connects a number of the smaller pieces that have been floating about, particularly ideas about product marketing, the role of content, the role of agencies and how…
For the longest time, I’ve hated advertising. Or at least I thought I hated it. Constantly being interrupted to be “given” messages of absolutely no value to me… it’s enough to make anyone a little exhausted.
It’s no surprise then that I took to the “Advertising Is Dead, Long Live Social Media” mindset like cheese on pizza. I love the idea that every day people like you and me took back control of our lives and told advertisers in unison to bugger off. I love that we’ve taken control of the conversation. And as a marketer myself, I love joining conversations as opposed to simply screaming into the void. Lord knows I would not be in this business if all I had to look forward to was creating work that people either hated or ignored.
But before we hammer the nails into advertising’s coffin, let’s take a step back and reassess what’s really going on.
In reality, I’ve loved many ads. Like so many others, I look forward to each new mini-episode of the Mac vs. PC saga. That’s unfortunately the only example of TV advertising that comes to mind as a positive experience, but consider these print ads, all of which are brilliant and provide real value to me.