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Category: Andrew Breen

How Dell Gained 30,000+ Followers in a Flash

You might call Dell a Twitter rock star. The PC maker is attracting thousands of followers every week to its 28 Twitter accounts.

Collectively, Dell’s various Twitter accounts – including @Direct2Dell, @DellTechCenter, @DellSmBizOffers and @DellOutlet – boast about 50,000 followers.

Sure, that may be a drop in the Web 2.0 bucket when you look at the sheer millions surfing the Internet. But in the grand scheme of things, few tweeters have more followers than Dell.

Is Dell a Twitter Superstar?
According to Twitterholic, an analytics service that scans the Twitter public timeline for new twits to tweet, President Barack Obama is the Twitter king with more than 250,000 followers. Of course, he’s President Barack Obama.

Other Twitter superstars include Britney Spears, CNN, the New York Times, Lance Armstrong and Shaquille O’Neal. You’d expect celebrities and news outlets to have a large entourage of followers, though. What you might not expect is for a PC maker to draw so many loyal fans.

As it turns out, Whole Foods, Starbucks, JetBlue, Apple and Dell are among the product and service icons on Twitter. Admittedly, Twitter rankings are hardly an exact science, but one thing is certain: Dell is watching its list of followers grow by the hour.

On Tuesday, for example, @DellOutlet had nearly 19,000 followers. That’s an impressive number, considering it only launched in June 2007. Today, @DellOutlet has nearly 27,000 followers. Richard Binhammer, widely known as the face of Dell’s social media efforts, has more than 5,000 followers of his own.

Dell’s celebrity status on Twitter begs the question: How did a PC maker attract so many followers so quickly? And why does this following keep growing exponentially? In a word: engagement.

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