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Category: Arieh Singer

Five Questions for Bill Marshall – Vortex Game Competition

Bill_marshall_portraitBest-selling author, political strategist, film, television and theatrical producer, organizer of Royal and Papal visits and the G7 summit, Bill Marshall continues to leave his mark on Canada. Her Excellency Adrienne Clarkson, Governor General of Canada, recently acknowledged Marshall’s unique gifts by presenting him with the Order of Canada. "He has played a major role in developing Canada’s film industry and culture. Originator and co-founder of the Toronto International Film Festival, he helped to build it into one of the world’s most successful and prestigious events of its kind. He was also instrumental in forming the Academy of Canadian Film and Television, the association that promotes these industries and honours outstanding achievement. In addition, he is a film producer and served as President of the Canadian Association of Motion Picture Producers.

Marshall originally conceived the initial concept of the McLuhan International Festival of the Future (MIFF), and continues to oversee the creative elements and development of programming for the festival.  One of the most exciting aspects of MIFF is the upcoming Vortex Videogame Competition, a great opportunity open to emerging videogame developers. The event is sponsored by Telefilm Canada and OMDC in partnership with George Brown College and MIFF.

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Growing B2B With Collaborative Web Technologies

My last video from the CMA‘s National Convention & Trade Show was with Mark Zwicker, VP of Business Development at St. Joseph’s Communications. Mark provided a case study for attendees, and stressed that while clients are generally resistant to changes, providing analytic proof of bottom-line savings are hard to overlook.

(If you are reading the feed version of this you’ll need to click through to see the video.)

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Attention Social Media Fence-Sitters: Watch This Video

If you are on the fence with whether you should be blogging, podcasting, or interacting online – this video is for you. David Jones, SVP at Fleishman-Hillard, provides some helpful tools for evaluating if social media is the right medium for your brand.

Shot while attending the “CMA’s”:http://www.the-cma.org National Convention & Trade Show.

(If you are reading the feed version of this you’ll need to click through to see the video.)

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Jeremy Gutsche Unlocks Cool in Ottawa

Jeremy Gutsche, of Trend Hunter Magazine, presented during an afternoon session at the CMA’s National Convention & Trade Show on how to _unlock cool_. His presentation outlined five steps on how to open and harness cool.

Click the video to find out how Jeremy helps companies unlock cool use it for their marketing techniques.


(If you are reading the feed version of this you’ll need to click through to see the video.)

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Don Tapscott Inspires At The CMA’s National Convention

Don_tapscott_cma The best presentation at this years CMA’s National Convention & Trade Show was from Don Tapscott, of New Paradigm".  Author of Wikinomics, Don spoke on the transformation of marketing, and described the web as "becoming a new form of production," as all users connect to it and collaborate.

Don outlined four drivers for this shift of the web, and provided detailed examples and metrics to buttress his claims.  While the concepts might be straight-forward, when integrated they become a highly thought-out and developed map for change:

  1. The "new" web -> Web 2.0 (consisting of a variety of mediums):
    • The Thing – the utility we use to connect to the web.
    • The availability of broadband mobility, and high-bandwidth capable devices
    • Geo-Spaciality – The availability of the web from any location
    • True-multimedia
    • Web Services
    • Integration
  2. The Net Generation – For the first generation to grow up entirely on digital technologies Don provided the following quote to describe them; "We [the older-than-baby-boomer-children generation] are all digital immigrants, they [the kids] are all digital natives."
  3. The Social Revolution
  4. The Economic Revolution (consisting of four caveats);
    • Peering
    • Transparency – being open
    • Sharing -Mass Collaboration
    • Acting Globally
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