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Category: Best Practices

Epicurious Doesn’t Want To Hear From ME

Sites often tap their large amount of visitors for idea generation or enhancements, as well as for cross-promotional offers. This reader-submitted article highlights a recent email from Epicurious, and highlights what are clearly not best practices when contacting your audience.


Vive La Difference: Slicing And Dicing Language Preferences

If your website is Canadian and contains lots of content, have you taken a look at the “languages” of your website visitors?


Flickr’s API Helps Web 2.0 Development

Flickr logo.gif

I am a recent flickr convert. Enlightened by the site’s versatility, I present the key features to the site’s success, and how it has been able to foster community growth through its API.

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10 B to B Recommendations

We have all experienced it. You visit a BtoB website hoping that they can solve your organization’s pain, but instead find a convoluted, outdated digital mess. To ensure you site is not guilty of this offense, here are 10 recommendations to consider.

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6 Tips For Better Blogger Outreach

With the rise of bloggers as key influencers a growing number of smart marketers are looking at blogs as a way to seed products and develop word-of-mouth while building web traffic and in-bound links.
Most marketers approach seeding products to influential bloggers in an ad hoc manner – they’ll pick a few blogs, send them a sample and see what happens. 

Interestingly, there have been some very controversial attempts to formalize this concept be companies like PayPerPost and ReviewMe.
All this had been a rather abstract concept for me until very recently when I got an email from Andrew Milligan, owner of Sumo Urban Lounge Gear, based here in Toronto.

To: Ken Schafer

From: Andrew Milligan

Subject: Contact Form from

Hi Ken,
My name is Andrew and I have a company named Sumo which makes modern, funky and high-quality bean bag chairs. I could simply say, our Omni chair is the most comfortable chair in the world and truly enhances one’s life!
I am a fan of your site and was wondering if you would be interested in taking a sample of our Omni chair and posting a review on it.

After taking a look at the Sumo Lounge site and checking out the Omni chair he was offering, I sent back a hearty "you’re on – as long as I can blog about you asking me to blog about it".