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Category: Best Practices

30 Quick Wins For Any Site That Sells

Last week I presented at “Visa’s Big Thinking Conference”: (Thanks to “Rick Spence”: for the opportunity). My presentation was called “30 Quick Wins for Any Site That Sells”.
One of my basic premises is that most every site should “sell” – in the sense that it should be built to help people take an action – and because of that the presentation is fairly different from the typical “a bunch of stuff to think about for your e-commerce site”.
In the spirit of sharing I’ve decided to post all 100 slides along with my speaker’s notes here at One Degree for the benefit of those who were unable to attend.
You can download 30 Quick Wins For Any Site That Sells as a 100 page, 7MB PDF file here.

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The Seven Deadly Domain Name Variations

So you’ve finally come up with a killer domain name for your new Web 2.0 venture. You’ve registered for a year and now it’s time to book the caterers for the launch party.
Hang on a minute – you’re not quite done yet! In fact, you should seriously consider registering 10-20 additional domain names right now. That’s because you need to protect yourself from The Seven Deadly Domain Name Variations:

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Ten Viral Marketing Best Practices

A colleague of mine recently asked me if I had a list of viral marketing best practices.
I guess I do – in my head – so it’s about time I jotted them down to share with others. And before I forget.

If you’re plotting the next Subservient Chicken or Liberal Leadership on eBay, here are 10 best practices to keep in mind:

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Avoid Ambiguity

“Avoid Ambiguity” sounds simple enough – who wants to be ambiguous? But even that bastion of verbal clarity Apple occasionally trips up. See an example ambiguity in action and contrast it with the clarity of StikiPad’s sign-up form. Read on…

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People Can’t Respond To What They Can’t See

Low-contrast colour palettes may be fashionable, but they won’t do you much good if your designers love them while your customers can’t read them. Ken Schafer shows us examples of what to do and what not to do – yes Apple, we’re talked to you!

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