As Web 2.0 matures and there are sparks of discussion about Web 3.0, the PR industry has an opportunity not only to join the party, but to establish itself as a major player.
Last week, Chris Anderson, Editor-in-Chief of Wired and author of The Long Tail, declared a ban on PR people who had sent him unwanted press releases or other spam. In the spirit of “full disclosure”, I’m sure that I have sent unwanted or even irrelevant emails of the sort to journalists during my career. But this post is about reinvention, not paying for sins of the past! So, PR pros – let’s ask ourselves the following questions and take a step towards making PR the key to our client or company’s success in the Web 2.0 world.