Stragglers for our rewind of 2006 and fast forward to 2007 are still coming in. One Degree’s Chris Bryce shares his thoughts on the year past, and the year that has come.
Category: Chris Bryce
The Search Engine Robot Report is extremely valuable yet seems to be the least queried Web Analytics report (available in many but not all applications).
The Search Engine Robot Report tells you how often the Search Engines query your web pages, and which of your web pages it finds.
The example above illustrates the frequency of visits to unique pages (rows) from the (arguably) top four search engines; Google, Yahoo, MSN and Ask.com.
This report is important for sales managers, marketers and resources responsible for ensuring best practices in your company’s SEO(Search Engine Optimization)strategy.
The first step in your SEO strategy is to assure the search engines ‘crawl’ through all of the pages you want them to see. (To eliminate the search engines from reading private pages, make sure to have an updated robots.txt file for each of your sites. See “robotstxt.org”:http://www.robotstxt.org/ for more on the topic.
This, the first post in a planned series by new Contributor Chris Bryce called Analytics for Marketers gets you up to speed on using link parameters to track and measure results in any kind of online campaign that includes a link…