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Category: Contests & Games

Advergaming – Is Trivia the Right Answer?

In a continuing series of posts covering the topic of “advergaming” (Advergaming – the Good and the Pointless and Advergaming – Done Right, it Works ) I have found that I like what trivia-based promotions can do.
“Trivia” can be used effectively to educate and drive results within various groups including consumers, a channel, and even with employees. While asking broad trivia questions interspersed with specific product- or company-related questions you can create an entertaining promotion while educating participants. To me this smells like “edutainment”. And most people are competitive so if you provide them with a way to see their scores and overall rank they will likely keep coming back.

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Advergaming – the Good and the Pointless

Advergaming is a growing trend in online promotion. Even Microsoft plans to get in the game (MarketingVox)
In an earlier post (Advergaming – When Done Right it Works) I wrote that advergaming, if done right, can definitely drive results. To do this, the game must be relevant and fun for the player and the marketer must be able to track results – so you can prove it is working.
Let’s take a look at a few examples of advergaming that I have come across and let’s see how they fare.