Here is an interesting guest post from David Benoliel
More and more websites are starting to implement the “like” functionality that Facebook released earlier this year, but what does this really mean to you as an organization? We don’t need to worry about Google going out of business any time soon, but what does this mean to the business of Search Engines? And more importantly the investments that companies make in marketing through them.
In April of this year Facebook launched the Open Graph protocol which allows a standard web site to place a “like” or “recommend” button below a content posting.