In Part 1 of this post, we talked about the importance of quality score and different ways to improve it. In Part 2 I’ll address additional ways to optimize your PPC campaigns, including ad testing and landing page optimization. Click through for the rest of the scoop on how to get the best ROI on your PPC campaigns.
Category: David Dougherty
In this first part of his two part article on how to optimize your Pay Per Click quality score, contributor David Dougherty offers some expert tips on getting the most out of your PPC campaigns.