By Derek Lackey Since the postponement on June 8th of the private right of action section of the CASL law, a number of clients have contacted me asking if they are now off the hook in terms of needing to be CASL compliant by July…
Category: Derek Lackey
By Derek Lackey Not All Email Consent is Equal Some forms of email consent are just better than others under our new CASL rules. What makes them better is: 1. the clarity of the opt-in. An Express Opt-in, presented with CASL compliant language and information is always…
Let's begin with a few simple definitions as stated by the Canadian Government via the fightspam website (CASL) and the CRTC website. As there seems to be a lot of confusion out there, let's see if we can clear a few things up.
If you are sending a CEM to an electronic address, then you need to comply with three requirements.
You need to:
(1) obtain consent,
(2) provide identification information, and
(3) provide an unsubscribe mechanism.