Let’s talk about something I’ve coined Repellent Marketing—a term that describes the intrusive, annoying, and often unethical marketing practices we encounter all the time. You know the ones: spam emails…
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By Derek Lackey Since the postponement on June 8th of the private right of action section of the CASL law, a number of clients have contacted me asking if they…
Leave a CommentBy Derek Lackey Not All Email Consent is Equal Some forms of email consent are just better than others under our new CASL rules. What makes them better is: 1. the clarity…
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