Press "Enter" to skip to content

Category: Domains

79% of startups at Collision conference may be using a “risky” domain name according to Name Ninja.

(ED. One thing I have learned over the many years I have been in this industry, just like the old E. F Hutton ad … when Bill Sweetman talks … I listen. Simply, he has never steered me wrong.)

Startups without the optimal domain name face an uphill marketing battle. Choosing a hard-to-spell name that fails the “Radio Test” is the number one problem, followed by not having the exact match

Seventy-nine percent of the startups participating in the Collision startup conference in Las Vegas on May 5-6, 2015 may not be using the optimal domain name to market their business, according to domain name consulting firm Name Ninja.

More than two-thirds (68%) of the startup domains failed the Radio Test, meaning the names are not spelled the way they sound. Other startup domain problems include not having the exact match .com domain or having a .com domain that appends other words to the startup name.

Leave a Comment – The Importance of a Good Domain

We've written a number of times about the importance of owning the right domain name.  Particularly if you're launching a new product.  Case in point – Dell's new luxury laptop, Adamo.

To tout this new machine, Dell launched the site

However, they could have had is one of the surname domain names owned by Tucows, Inc. and managed by YummyNames, a domain name sales and consulting service run by Tucows.  In addition to managing a massive portfolio of domains for sale, YummyNames also leases domains for short periods of time – perfect for a product launch.

Instead, of going this route, Dell chose to ignore the importance of a good domain.

We checked in with Bill Sweetman, general manager of YummyNames, about Dell's interest in owning the domain.

"Dell never approached YummyNames although they claim a broker approached us anonymously and got the impression it would be too much money, but no one here has any knowledge of that exchange and, besides, we also offer domain name leases for as little as $750 a month.  We subsequently reached out to Dell’s ad agency, Enfatico, when we noticed a traffic spike to the domain dating back to the CES announcement of the laptop in December. We are fans of Dell and want to help them out but they seem to think even $750 is too big an investment for a global product launch. We are all stunned that Dell, of all companies, doesn't get the value of a good domain name!"