Here are Direct Marketing News Click! Weekly articles for April 19, 2005.
Category: E-mail Marketing
Okay, now this is the kind of story that makes me drool… today’s Internet Retailer covers a new email marketing program from online retailer BassPro that really delivers on the dream of using real-time data, customer histories and personalized offers.
The program pushes out offers based on a combination of CoreMetrics site visitor data, BassPro defined product families and purchase levels, plus a check against inventory — whew! — to deliver very personalized offers via email.
“Ken”:http://www.onedegree.ca/contributors/ken_schafer recently “commented”:http://www.onedegree.ca/2005/03/30/webnamesca-newsletter-changes on the announcement of a new Webnames.ca newsletter, which has since launched, and he forwarded me the new and old newsletters to review. How does their new effort measure up? Let’s take a look, as Webnames.ca has provided some great new information to its customers, but like most second generation newsletter efforts may be trying to do too much.
The first edition of the newsletter was fairly straight forward, very clean, and a lot of content, including sales offers and Webnames news:
The revamped “From the Server Room” has a great new name (though it might not appeal to all their customers) and a clean and pleasing design, but as its welcome copy states, it may be trying to be all things to all people – and therefore missing the mark.
You can “view the entire newsletter”:http://www.webnames.ca/content/newsletter/the_server_room/default.asp at their site.