By David Offierski Tim Bishop, from IMI International Consulting shared some insights from the Consumer Track report on how media spend will shift towards mobile channels as consumers shift their behavior towards consuming content through the device that is always “in hand”. Another interesting tidbit,…
Category: Event Notes
Like many of my friends involved in interactive media, I find it hard sometimes to get an evening out. In the hustle and bustle of it all, it is easy to lose sight of one thing: it is play we do. We are lost without our sense of humour, our capacity for wonder, and our ability to entertain.
For those of us who are enlisted to deliver messages that stir the listener to action, it is ever more important to recharge our creative resources.
Like the first event, Conversuasion had a theme of play with purpose. In other words, the event, while attended by some of the most influential members of the advertising community, manages to not take itself too seriously. While heavy concepts are discussed concerning communicating stories in modern ways across varied media, this is done in a comfortable atmosphere. Participants are encouraged to speak freely, in a comfortable setting, sharing their insights with those fortunate enough to be in attendance.
Conversuasion took place at the historic Arts and Letters building on Elm Street. I used to work a stone's throw from there in one of the glass towers, and I've often wanted to see inside the building that was a favorite of the group of seven. Now I had my chance.
Nestled inside, many portraits gazed from the walls towards me as I took my place in the audience. But the focal point of the room was a comfy chair next to a crackling (digital) fire. It was here the speakers, Colin Drummond, director with Crispin Porter and Bugusky, and Neil McOstrich, founding partner of Clean Sheet Communications, would sit to share their stories.
by David Offierski Despite the fact that we are all sad to see the end of our short summer, Canadian digital marketers can look forward to the change of the seasons this year. A new Festival came to Toronto and though the dates coincide with…