I attended the Vancouver International Digital Festival (VIDFEST) today. One of my fav presentations was by Anastasia Goodstein, publisher of Ypulse.com – a highly respected and oft-quoted blog on American tweens, teens and twenty-somethings.
As part of her presentation, Anastasia gave us marketers in the crowd 10 Tips on Reaching Teens in a “new media” kind of world. They read like best practices you’d want to follow for most of your marketing efforts, but they take on a particular significance and importance when applied to the younger, more tech and media savvy generation:
- Be contextual. No random popup or intrusive mobile ads, especially for teens. Let them opt-in to the content they want, that is useful to them – they’ll respond!
- Offer something of value. Quality content that is useful and/or fun (games, music, user-generated content). Oh, and make sure you test it on real teens first. Just to make sure. Your idea of useful and fun likely differs from theirs.
- Let teens make your brand or product their own. Find customization or DIY options. Make your fans the stars of your campaign! Support spontaneous tribute videos and blogs – don’t suppress them.
Click through to read the full list …