We asked Alex Pejcic, President and Co-Founder of Sonic Boom, an interactive agency in Toronto, Canada: “Has the business changed since you started Sonic Boom 10 years ago and if so, how?”. Here is his reply in the form of a top ten list…
Recent “One Degree interviewee”:http://www.onedegree.ca/2006/03/03/5-questions-for-robert-scoble, Robert Scoble is often seen as an “edge case”:http://scobleizer.wordpress.com/2006/01/27/more-on-edge-cases/ (although he “hates being called that”:http://scobleizer.wordpress.com/2006/01/26/scoble-im-not-an-edge-case/). I think Robert sees himself more as “canary in a coalmine” – out ahead of us but doing what will one day become common practice. The term edge case implies a way of using things that will _never_ be seen as normal.
In any case, whether Robert is an edge case or not, I’m starting to think that he is a “bright-liner”. You might not know that word, so let me digress for a moment to explain what it is before saying why Scoble might be one and why it might impact your brand.