The debate about RSS(really simple syndication) and how it stacks up against email was covered in a recent article from MarketingSherpa. In “RSS in Reality: Not a Replacement for Email – Metrics & Best Practices” (free access until May 23, 2005) the MarketingSherpa gang summarized their thoughts like this:
It chills our blood when we hear email marketers and publishers blithely state, “I’m thinking about switching over to RSS entirely!” Oh no. Please don’t. RSS is worthy of testing, but it’s not an email replacement and it never will be.
I tend to agree with MarketingSherpa that RSS will not replace email just like email has not replaced direct mail in the marketing world. Each is its own channel, sub-channel or medium. The savvy marketer will know if, and how, they can leverage each to achieve their business and marketing objectives.
Just what did MarketingSherpa use to support their ideas?