In the first part of our series on international SEO, we looked at the different versions of Google. In the second installment, we examined the different factors that Google uses to determine whether a site is relevant for a specific country. In this third and final installment, we explore the ins and outs of site architecture, and weigh the pros and cons of each.
Site Architecture & International Rankings
There are three general options when it comes to building sites to targeting different countries: (1) separate sites on separate TLDs and ccTLDs, (2) country specific subdomains under a primary TLD, (3) country specific subdirectories on a primary TLD. There are both pros and cons to each of these, especially when it comes to the investment they entail. So the one that’s right for your business will depend on factors such budget, available IT resources, and just how important any given market is to your bottom line.