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Category: Jesse Hopps

Communicating Social Values Improves Brand

Fortune 500 companies have recognized significant benefits by successfully promoting civic virtues such as Sustainability, Community, Sponsorship, Charity, and Environment. Although benefits like improved brand integrity are intangible, they can have a significant impact on a company’s long-term success. Increase brand value by developing a communication plan for the organization’s social values.

What is Social Value Messaging?

Social Value Messaging demonstrates alignment of corporate goals with those of the organizations key stakeholders such as customers, employees, and partners. Social Value Messaging programs are not sunk costs, but rather, should be viewed as investments in corporate health.
Following are categories of Social Value Programs:


Increase Sales with Case Studies

Case studies are an excellent way to profile your target customers while
demonstrating how you solved their specific business challenge. They
are often used by Sales to illustrate how an organization has helped
clients in a similar industry, size, or other relevant demographic. Use
our downloadable Case
Study Template
to save time & effort with building an
effective case study that can help you win more new business.

What is a Case Study?

A case study is a communication tool that outlines how an
organization solved a particular business challenge. Typically, case
studies include: the problem, analysis of alternatives, recommended
solution, implementation, and measurable results.


Back to Basics – Analytics from Google

Google Analytics is a free application that provides website visit statistics, designed to help marketers track and optimize online advertising and search engine marketing (SEM) campaigns. If you are interested in analyzing where your website visitors came from, page navigation, how long they stayed on your site, and geographic location, Google Analytics can certainly help you.

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