By Jesse Hopps Business Communications There are many types of business communications such as introductions, appointment confirmations, meeting follow-ups to document agreed next steps, and order confirmations. Salespeople often rush to send their communications without spending a few minutes to ensure that their communication will have…
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(Part I) By Jesse Hopps Competitive Positioning How a prospect competitively positions your company is a critical factor when engaging in the buying/selling process. Fundamentally, positioning is about aligning your business with theirs, so that a clear synergy can be visualized by the prospect.…
Leave a CommentBy Jesse Hopps Many mid-sized organizations are in the process of redesigning their website, but few have the required capabilities to design their website internally. Use this research note to understand the benefits that web design consultants can deliver. Additionally, use Demand Metric’s downloadable Website…
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