By John Dinsmore One of our contributors, John Dinsmore, asked if I would put a link to this survey – it is for a study on people's perceptions of the current economic and business climate. 10 short questions and a summary of findings will sent…
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By John Dinsmore As discussed in that last piece, processing fluency is the phenomenon of a people seeking the simplest explanations to things and accepting those as true. And, so long as that simple explanation does not contradict a core belief, the person believes it.…
Leave a CommentBy John Dinsmore If you have ever watched The Colbert Report, the on-air persona constructed by Stephen Colbert often talks about “Truthiness”, a word created by the entertainer to refer to a phenomenon of “if something sounds true, it feels true and so therefore must…
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