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Category: Jordan Behan

The Lifetime Value of a Like on Facebook

By Jordan Behan

Click. That was easy.

I just “Liked” your Facebook Page, and we are now connected, forever. Or at least until I decide to terminate the relationship. But I’m yours now, and you have an opportunity to benefit from our union:

  • Your Facebook Page’s activity will be visible in my news feed, just like one my friends
  • My activity on your Page may be displayed to my friends as Sponsored Content Ads
  • You have the ability (and permission!) to message me at any time

I have, in no small way, become a valuable asset to you. But just how much value can we attribute to this decidedly low-friction relationship? How can you ensure that you continue to strengthen our bond, and turn me from a mere Facebook Fan into a loyal customer, even an evangelist?

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