By Jordan Behan
Click. That was easy.
I just “Liked” your Facebook Page, and we are now connected, forever. Or at least until I decide to terminate the relationship. But I’m yours now, and you have an opportunity to benefit from our union:
- Your Facebook Page’s activity will be visible in my news feed, just like one my friends
- My activity on your Page may be displayed to my friends as Sponsored Content Ads
- You have the ability (and permission!) to message me at any time
I have, in no small way, become a valuable asset to you. But just how much value can we attribute to this decidedly low-friction relationship? How can you ensure that you continue to strengthen our bond, and turn me from a mere Facebook Fan into a loyal customer, even an evangelist?