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Category: Karel Wegert

Google Trends Is More Than A Time Waster

Google Trending Viral
I’m sure I wasn’t the only one who wasted several hours with “Google Trends”: last week. The newest tool released by the search giant has been the buzz around the net lately by providing search term popularity trends since 2004 (with the ability to compare terms on one graph). As Google’s incredibly huge bank of knowledge continues to grow they are finally starting to drop the “general public” hints as to the magnitude of data that they possess. The release of this tool comes on the heels of a re-vamp of their “keyword suggestion tool”:, which now offers *far more information* regarding search volume, estimated cost and yearly search trends per keyword.
I admit, my first session with the tool led to the inevitable “coke, pepsi”: searches, followed by “molson, labatt”: and then the all important question “pamela anderson, jessica alba”: After getting the gratuitous curiosity searches out of my system, I moved on to some industry-specific branded terms and began to understand the true importance that this tool holds for search marketers such as myself.

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Targeted Ad Buys Give A Big Boost

_This article is by guest contributor Karel Wegert._
Over the past several years, I have been running a variety of online ad campaigns across industry specific Web sites. Because my company was selling what might loosely be defined as a niche product, specifically automotive accessories, I was immediately drawn to online communities and subject-specific message forums because they could put us in touch with our target market much more easily.
After running banners consistently across a core group of 20 to 30 sites, we were garnering a good average weekly click-through rate. In an attempt to reach an even broader market, however, we began looking at some of the larger sites that are run by industry-specific magazines. Naturally, we encountered a major difference. As is the standard in the industry, the magazine sites were selling ads on a CPM basis. The vast majority of the Web community sites we had purchased media from sold their placements for a flat fee; each creative would be displayed an equal number of times per month, with no limit to the overall number of impressions delivered. So we were eager to see what kind of results the magazines’ CPM-approach would yield.