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Category: Kate Trgovac

Squidoo Sneak Peek at BlogOn Conference

This article is by One Degree Contributor Kate Trgovac, reporting from the "BlogOn" Conference.

Seth Godin opened the morning with a presentation on social media and his new venture Squidoo.  His presentation was largely based on his new ebook "Everyone is an Expert" (links to PDF).  Seth’s thesis is that we use the web not "to search" and not "to find" but rather "to make sense".  Web 1.0 was about finding clues.  Web 2.0 is fundamentally about building a platform for meaning.
He described the three types of blogs that he sees happening in the blogosphere today:

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Kraft Tries RecipeCasting

_This article is by Guest Contributor Kate Trgovac._
Kraft Foods iPod Promotion
“Kraft Foods”: has created a collection of “100 classic summer recipes”: that can be downloaded and read on an “Apple iPod”: Using the “Notes” area of the iPod, users can browse recipes on grilling marinades made with Kraft’s Zesty Italian dressing or deserts with Kraft’s Jell-O and Cool Whip. This program is part of Kraft’s use of the mobile channel for marketing. Their future channels include PDAs, cell phones, and Blackberrys.

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