This article is by One Degree Contributor Kate Trgovac, reporting from the "BlogOn" Conference.
Seth Godin opened the morning with a presentation on social media and his new venture Squidoo. His presentation was largely based on his new ebook "Everyone is an Expert" (links to PDF). Seth’s thesis is that we use the web not "to search" and not "to find" but rather "to make sense". Web 1.0 was about finding clues. Web 2.0 is fundamentally about building a platform for meaning.
He described the three types of blogs that he sees happening in the blogosphere today: