The Internet Marketer's Secret Weapon
This Thursday and Friday Arieh and I will be attending the CMA’s Digital Marketing Conference.
So our question to you is…
Are you attending the CMA’s Digital Marketing Conference and if so, which keynote or session are you most anticipating?
2 CommentsI’m a firm believer in contextual advertising – making ads have some very direct correlation to the content that brought the user to the page in the first place. Controversial Tour de France winner Floyd Landis offers a great example of this strategy on his blog.
Check it out…
Comments closedWe haven’t spoken much (okay at all) about “Second Life”:http://www.secondlife.com/ the virtual online space that is getting lots of attention.
While Second Life may look like a game, it is much more than that. You can chat with others in the virtual space, create your own space and objects, buy stuff, and bring parts of the “outside world” (such as sound, video, feeds, etc.) into SL(Second Life).
In fact, “American Apparel has a store”:http://www.micropersuasion.com/2006/06/retailer_opens_.html (that’s me buying a track jacket up there) and “Starwood has a hotel”:http://www.businessweek.com/innovate/content/aug2006/id20060823_925270.htm?chan=innovation_innovation+%2B+design_innovation+and+design+lead in SL. Others are following.
This is of course all very experimental but I’m finding it very interesting. When I bought my American Apparel gear I was helped by a _real_ American Apparel staffer who ran around the store looking for something for me and complemented me on how it looked once I’d tried it on. Note that I _really paid for my virtual jacket_ using Linden Dollars that I bought with really Loonies. Yes, American Apparel made real money selling me virtual clothes.