Exclusive: Wendy Muller, Head of Canadian Advertising Sales and Operations at Google is leaving the company for unspecified reasons. Here’s what we know…
Comments closedCategory: Ken Schafer
Generally Viral Marketing is a one hit wonder kind of business.
Take for example “Snakes On A Plane”:
Or maybe “ShaveEverywhere”:
Virals are the “I Melt With You” or “Puttin’ On The Ritz” of the Internet marketing business.
(SEO is “Dark Side of the Moon”, SEM is “Nevermind”:http://en.wikipedia.org/wiki/Nevermind.)
At the risk of overextending the metaphor, my team at Tucows is looking for catmas.com to be our White Christmas – a perennial, seasonal hit.
Exclusive
A little bird let me know that Scotiabank has just launched a podcast for the bank called The Money Clip.
(As an aside, I’m wondering if, given Apple’s aggressive trademark sabre rattling we should call it an “audiocast” from here on out. Wait I know, how about “Zunecast”? 🙂
Scotiabank’s Michael Seaton tells me that they’ve submitted the feed iTunes but will likely not appear there for another day or two as it apparently takes them a while to approve things. Right now it is streaming and downloadable from the page.
The first series from The Money Clip is on Mutual Fund Investing, split into three segments for beginners, intermediates and advanced investors. Part one is available now. Part two goes up next week and the series continues. Michael believes this to be a first for a North American financial institution.