ThinData has been treating their employees like humans and encouraging them to reach there potential. Sadly this warrants coverage in the Globe & Mail and shows more Canadian companies need to hitch a ride on the cluetrain.
Category: Ken Schafer
This is a bit off topic, but the “New York Times has an article”:http://www.nytimes.com/2005/08/12/business/media/12adco.html?ex=1281499200&en=882fe6685315a047&ei=5088&partner=rssnyt&emc=rss _(registration probably required)_ saying:
bq.. The Aug. 22 issue of “The New Yorker”:http://www.newyorker.com/, due out Monday, will carry 17 or 18 advertising pages, all brought to you by the “Target”:http://www.target.com discount store chain owned by the Target Corporation. The Target ads will even supplant the mini-ads from mail-order marketers that typically fill small spaces in the back of the magazine.
The Target ads, in the form of illustrations by more than two dozen artists like Milton Glaser, Robert Risko and Ruben Toledo, are to run only the one time in the issue. They are intended to salute New York City and the people who live – and shop – there.
Many mainstream magazines like Time and Life have published what are known as single-sponsor issues, carrying ads only from marketers like Kraft Foods and Progressive insurance. Target has been a sole sponsor before of issues of magazines, among them People.
The goal of a single-sponsor issue is the same as it is when an advertiser buys all the commercial time in an episode of a television series: attract attention by uncluttering the ad environment.