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Category: Marc Poirier

Tracking 404s With Google Analytics

Google Analytics provides a great deal of valuable information on the performance of your marketing campaigns, and how visitors interact with your site.

But it is not a log analysis application, and therefore it does not track error pages “out of the box”, unless of course you configure it to do so.

Tracking the dreaded “404 Error Document not Found” page enables site
managers to identify broken links and to fix them. Apparently, there are even some people who will create content to match errors that occur often.

How do I start tracking 404 error pages?

First, you must create a custom 404 error page, and instruct your web server to use it instead of the standard ugly one.

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Yahoo Search Marketing Adds Geo-Targeting

Earlier today I received an email from Yahoo! detailing Yahoo Search Marketing‘s (YSM) features for the new version of their paid search program.
Chief among them, at least for Canadian advertisers, is the addition of geo-targeting. It seems as though we may soon be able to capture a somewhat broader audience from search. In case you missed it, Microsoft AdCenter also went live with geo-targeting last week, which means that we will soon have a new paid search landscape in Canada, with all three major players offering a method to reach out to Canadian searchers.

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