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Category: Matthew Vernhout

Optimizing Your Email List For Better Campaign Results

Here are three questions that I get asked all the time:

• “How do we know that we have a good list?”
• “How do we maintain our list?”
• “How can we repair our list?”

Great questions! The challenge is that they don’t usually get posed until after resources and time have been spent on building email lists or after a marketing campaign has shown disappointing results. So here are some practical tips to help you evaluate, maintain and repair your email lists before launching your next campaign.

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Using Email to Build Trust

New contributor, Matthew Vernhout, shares five practical short/long-term tips to help marketers build their email/campaigns in ways that will encourage recipients to accept, open and act upon email.

  1. Gather and Respect Consent.
  2. Be Patient. Be Methodical.
  3. Be Clear.
  4. Provide Valuable Options.
  5. Manage Expectations.
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