By Michael Garrity Every week in the GTA there are over 1.5 million people who take the TTC, most of whom going back and forth to work. When I’m not riding my bike to work, I’m usually one of them. I take it for a…
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By Michael Garrity When Marketing Professor E. Jerome McCarthy first proposed the "4 P’s" of Marketing in 1960, it is unlikely he would have predicted that his "Marketing Mix" categorization would become that industry’s standard and remain so for the next 50 years. But so…
6 CommentsBy Michael Garrity In Part 1 of this post, I talked about Step 1: Defining Your “Really Important and Specific Problem” (RISP) and Step 2: Have an Excellent Core Offer (ECO). Here are the next two steps in building your brand online. Step 3: Recruit…
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