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Category: Monica Hamburg

Avoiding the Supermarket Approach When Pitching Bloggers

By Monica Hamburg

At a night club recently, I felt the need to tell a guy that I was taken.  He then looked at my friend and said, “OK, what about her?”

Salespitch-noIt’s something I call the “Supermarket Approach”: if you knock enough products into your cart, eventually, one with a honey nougat centre will fall in.

I'd never think it a good plan to dump a bunch of things into my basket and hope the one I wanted would be there.  Just as it might to be the best course of action to randomly target single girls. Or send emails to every blogger in Canada.

But while it’s not a targeted approach if you do it enough, you will get some results. This explains the theory behind such blogging pitches as,


Five Questions – Monica Hamburg

We are honoured to have this "Social Media Diva" as one of our contributors, and graciously has daned to grace us with the answers to our "5 Questions."
So first question, Monica … what are you wearing?

Why does everyone ask me that? 😉
Just kidding …
#1 – You have settled into Vancouver, become a fixture, but your sensibilities and, certainly, your sense of humour is way more New York. Is that a challenge? Hell, do we Canadians get is at all?

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