Of course, with fewer consumer dollars circulating, it’s equally important that you maximize the return on your marketing spend. So wouldn’t it be great if you had a barometer for what works in the marketplace? And a way to test new strategies before rolling them out across all your acquisition channels?
If you have an affiliate program, it can be both that barometer and testing ground. First, an affiliate program can be treated as a microcosm of your entire business. After all, through your affiliate program you advertise, acquire new
customers, and conduct transactions based on the performance of those
More importantly, the performance-based model of affiliate marketing (that lets you pay only for results) offers you a controlled environment in which to test out new campaigns and strategies. The intelligence that comes out of your affiliate program, then, can be invaluable in helping you reach targets and stay ahead of market trends.