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Category: Phil Barrett

DMC: There is No Such Thing as Mobile Marketing in Canada

Steve Levy, President of Market Research in Eastern Canada for IPSOS Reid, declared at this week’s CMA digital marketing conference that there is no mobile marketing in Canada. According to their research, 27% of Canadian marketers agree that mobile marketing will be very important in the future with 9% indicating they are practicing it now. Steve indicated he didn’t know how anybody could actually be doing mobile marketing now as Canadian carriers don’t yet support it.
I had an opportunity to speak with Steve after his presentation and suggested that his definition of Mobile Marketing was likely different from the 9% practicing it in Canada today.


Third Screen Continues to Grow in Popularity in Canada

Continuing on with our recent mobile theme, new contributor Phil Barrett shares some information about Canada’s adoption of the “third screen”.
Although often referred to as the “third screen” – there are actually more mobile devices (2.8 billion) world wide than internet PCs and TVs combined (2.5 billion)!
A few reports have been released over the last week that highlight the fact that adoption continues to grow in Canada and how people (and marketers) are using Mobile devices are changing too.

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