Live 8, the “20 years later” version of the original Live Aid concerts in 1985, is set for this Saturday, July 2. I have four tickets and I am looking forward to the Barrie (Toronto) event. I know that the aim of this event is to focus awareness, and action, on global poverty and the upcoming G8 Summit in Scotland. Make Poverty History – do you remember seeing any of those TV commercials with actors and musicians snapping their fingers to signify how often somoeone in tne world dies due to poverty? – is getting lots of attention and co-branding with the Canadian event. Lots of companies are supporting Live 8 but why aren’t more of them using this as a better marketing tool…or to capture permission?
Category: Public Relations
One Degree uses “CampaignMonitor”:http://www.campaignmonitor.com to manage its newsletter (you are a subscriber aren’t you?). I love the product and in sending a routine support question to them I happened to gush at them a bit.
My “Bloglines”:http://www.bloglines.com “vanity feed” just found that CampaignMonitor “just added me”:http://www.campaignmonitor.com/blog/archives/2005/03/man_i_love_camp.html to their “Happy Customers/Press”:http://www.campaignmonitor.com/blog/archives/happy_customerspress/index.html blog category.
And now that I’ve linked to them, they will in turn see that I’ve linked to them when they next check their vanity feed. “And so it goes.”:http://www.vonnegutweb.com/sh5/sh5_npr.html