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Category: Rick Spence

To Blog Or Not To Blog

This article is by Guest Contributor Rick Spence.
In a recent “AIMS”: Discussion List post (not yet online), “Tema Frank”: said (in part):
bq. Many commentators argue that companies should jump on the blogging bandwagon, but for most companies I think that is bad advice. Let’s face it, how many of us really have something interesting to say (and the skill to write it well) every couple of days? If you delegate the writing to a staff member, how can you be sure that they’ll only write about topics you want aired publicly? But if you restrict them, your blog quickly becomes a boring advertorial, which will either be ignored (best case scenario) or derided publicly.
I agree with most of Tema Frank’s comments about corporate blogging, but not with her conclusion.

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