Trust in advertising lower in Canada than most markets “From this research, we know only 59% of Canadians trust the advertising that reached them completely or somewhat – a lower percentage than other global markets,” says Paige Sontag, director of client strategy with Nielsen Canada.…
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By Stacy DeBroff, CEO Influence Central As marketers re-evaluate post-pandemic marketing, forming an Influencer “Brand Tribe” has proven to deliver dramatic results in driving shopper marketing, passionate advocacy, and increased organic reach. At Influence Central, we ran a year-long Brand Tribe program for a national…
Leave a CommentIn a thriving digital arena, talking about how to increase brand awareness through social media sounds a bit “retro.” But, many businesses, specifically the service-oriented ones, still fail to make their social copy stick. They make exhaustive social media calendar, push the content tirelessly, yet…
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