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Category: Social Media

8 Strategies to Optimize Your Social Media Marketing Campaign

There are more than 2.48 billion people using social media worldwide, and the number is steadily increasing. The global penetration rate of social media reached…

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How to Increase Brand Awareness through Social Media?

In a thriving digital arena, talking about how to increase brand awareness through social media sounds a bit “retro.” But, many businesses, specifically the service-oriented…

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Free Online Slots on Social Media

The competition is fierce in the social media gaming world, so when you are marketing your gambling games and online casino games, you’ll want to…

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Create a successful Youtube Channel (Infographic)

Youtube used to be a video sharing website back in 2006, people used to share their cats and funny home videos. A decade later, making…

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Protecting Your Brand From Fake News

Over the past year or so, we have all become familiar with the idea of “fake news.” Outlandish stories are popping up in our social media feeds, from disreputable sources, and clouding our view of what is true and false. However, while the content of these stories is often fabricated or embellished, the impact that they have on consumer perceptions is real, and can be incredibly damaging.

Strong brands occupy their privileged space because they are built on specific messages, which are instantly recognizable to the masses. How people feel about Coca-Cola, Nike, BMW, Tim Horton’s, and Roots, is driven by the agency work put into building their brands. When you have worked extremely hard to create a strong brand, the last thing you want is to be associated with something negative, and especially something negative and false. Here are a few ways to help protect your brand from fakes news.

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