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Category: Video

Made for the Web

Whether relating to movies, specials, or real-life dramas, the phrase “made for TV” may soon go the way of the Dodo. Online publishers and offline producers are increasingly turning their sites to the Web, and creating original content expressly for Internet users.
It was “announced”:http://media.aoltimewarner.com/media/newmedia/cb_press_view.cfm?release_num=55254527 this week that Katalyst Films — the production company headed by actor Ashton Kutcher that’s responsible for such shows as Punk’d and Beauty and the Geek — will be developing and producing at least five original comedy shows (comprised of about 20 “mini-episodes”) for AOL sometime this year. The Web-only programming will be available on AOL and AIM.
This isn’t the first incidence of programming being developed exclusively for the Internet. In November, for example, Food Network launched “Eat This with Dave Lieberman”:http://www.foodnetwork.com/food/show_et, a Web-only series hosted by the Food Network chef by the same name. In it, Lieberman visits various US cities to uncover and share food trends.

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