The goal of a commercial business is to increase sales, and retaining current customers is key to making this happen. But according to a new report from The Manifest, only 6% of small businesses are focused on retaining their customers. This is despite the fact their main digital marketing goal is to increase sales.
SMALL BUSINESS TRENDS
If you stood on a street corner in the business district in New York or Boston two decades ago, you may have felt like you were drowning in a sea of dark, stuffy suits.
If you have even dabbled in an online venture, you’ve no doubt heard the phrase “The money’s in the list.” In other words, after years of expert testing in the field of online marketing, no other medium brings in as much profit as email. In fact, you won’t find many, if any, entrepreneurs that disagree. But you might be wondering why this is true. After all, social media marketing is at an all-time high, with almost everyone in the world active on at least one platform. Believe it or not, though, there are some sound reasons why email marketing is still number one.
E SELLERS CAFE
One of the best places to witness the breakdown of social norms is an airport boarding line, where all sorts of misbehavior can be observed, even with an on-time flight (toss in delays and the pitchforks come out). There’s the sidlers, who stand nonchalantly on the side of the line waiting for the moment to innocently merge/cut in. There’s the brazen zone jumpers, who feign ignorance of the repeated announcements to only board in your zone. The milestones (people who stand leadenly impeding the efforts of people behind them to line up), the last minute luggage adjusters trying to stuff the contents of three bags into one oversized carryon, the belligerent arguers — gentle readers, I have seen them all through the course of my travels. And like you, I’m sure, I’ve asked myself, “surely there must be a better way?”