What’s the best place to work? Twenty-five years ago, it might have been a shiny office with a fully stocked canteen for an always-on and always-in-the-office workforce. Cut to today, and the digital era has made mobility a quality today’s workers prize. Baby boomers, Gen X, millennials, and even Gen Z see themselves as belonging to Gen Mobile (pdf). Being connected, by laptop or smartphone, is the most important element of their working lives.
STRATEGY + BUSINESS
Elections Canada will rely on online platforms like social media to reach voters, devoting almost twice-as-large of an advertising budget for digital outlets in the upcoming election compared to the last, as it abandons print ads as its top way of reaching voters.
Canadians aren’t as divided into partisan echo chambers as social media would suggest, but a heavy news diet doesn’t guarantee you’ll be informed, a new study has found.
Though voters are worried about the rise of a hyper-polarized political landscape in which news consumers are pushed toward partisan sources, people across the political spectrum appear to be reading the same news sources. They trust those sources nearly as much as they trust their friends, and overall levels of misinformation in Canada are low.
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