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One Degree Daily … Friday, July 12, 2019

All-Digital Strategies Leave Holes. Here’s How To Plug Them.

There was a time when getting “internet money” was simple. Digital marketing mainly meant stuffing keywords into a few pieces of content, then duplicating that content everywhere online. It wasn’t long before Google revved up its search engine to stop this practice, yet the digital advertising landscape still gives the perception of unlimited growth.

Postmedia records 10th straight quarter of double-digit growth in digital ad revenues

Postmedia records 10th straight quarter of double-digit growth in digital ad revenues

Postmedia Network Canada Corp. is expecting $8 million to $10 million per year in tax credits from the federal government, the newspaper chain said on Wednesday.

Andrew MacLeod, Postmedia’s president and chief executive, said the subsidy will help preserve journalism jobs in Canada — since the new tax credit is based in part on staffing levels.

CANADA.COM

7 Tips to Improve Your SEO in 2019

Marketers have had to contend with challenges stemming from SEO for greater than 20 years now. According to HubSpot’s State of Inbound 2018 report, 61% of marketers feel improving SEO and growing their organic presence is the top inbound marketing priority.

CMS WIRE

Innovators: Are You a Challenger or a Defender?

Today’s most groundbreaking companies challenge established markets and competitors with innovations that dislocate and reinvent entire industries. These companies set new standards for customer experience, quality, functionality, and service, and incumbents must skillfully manage their business and customers in order to compete.

STRATEGY + BUSINESS

L’Oréal Canada announces the 2019 finalists of their corporate accelerator program 

L’Oréal Canada is pleased to reveal the identity of the 5 startups that have been selected to participate in their corporate accelerator program, which is part of their new Open Innovation Program, created in collaboration with the OSMO Foundation.

A Venture Competition held at Notman House, on June 27, allowed the L’Oréal Canada selection committee to choose the 5 finalists. OSMO, acting as L’Oréal Canada’s startup ecosystem partner, executed a 2-month long startup scouting mission and generated a pipeline of 160 potential startups to tackle the initial business challenges shared last April by L’Oréal Canada. From 41 applications, 12 startups were invited to pitch their innovative technological solutions that could be implemented during the accelerator program.

CISION

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