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One Degree Daily … Monday, July 10, 2019

How to give women a fair shot at advancement

Career progression is sometimes compared to participation in a tournament. The basic idea is that employees compete against one another for advancement. At each level, when a managerial position opens up, qualified people apply, and the one who gets the position “wins” that stage of the tournament. In this model, company leaders presume that the best person for the job emerges victorious, which is good for that individual and for the company overall. Yet many implicit tournament criteria aren’t demographically neutral. People with the same skills but different demographic characteristics aren’t equally likely to win.


Canadian businesses ‘leaving money up for grabs’ when it comes to e-commerce: survey

As more consumers across the country go online for their shopping needs, most Canadian businesses are failing to take advantage of the e-commerce boom, a new report says.

The Business Development Bank of Canada (BDC) report, released Tuesday, surveyed 1,485 business owners of small and medium-sized enterprises (SMEs) about their online business strategies. While most (78 per cent) of the business owners reported having an online presence that provided information about the company, less than half are selling, receiving, or taking orders online.


SEO vs. PPC: A Few Forgotten Truths

For years, people in this industry debated the merits of paid search advertising versus organic search marketing.


Digital Marketing: A Modern Day Balancing Act

After decades of Baby Boomer dominance, Millennials are becoming the main force in the economy, with Generation Z following closely behind. Millennials alone comprise over a quarter of the U.S. population, and members of Gen Z are on track to make up 40% of U.S. consumers by 2020. Tapping these huge population segments are key to the success of any business, but marketing to these groups is more complex than ever before.


Canada: Proposed Digital Charter Could Bring Sweeping Changes To Canadian Privacy Laws

On May 21, 2019, the Canadian federal government released a proposed Digital Charter (the “Charter”)1, as well as an initial set of actions and recommendations intended to implement the Charter’s ten principles.

The Charter, which does not yet have the power of law, is a product of ongoing national consultation and committee hearings regarding a proposed overhaul of Canadian privacy and data protection laws.


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