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One Degree for Tuesday, August 6, 2019

Why we watch what we watch when we watch: The 5 jobs TV shows do for us in the Peak TV era

If the Bruce Springsteen of 1992, the one who released “57 Channels (And Nothin’ On)”, could jump directly into 2019, once he got over his astonishment at being a timelord, he would probably laugh at his old song’s impossibly quaint sentiment. There are now, of course, enough streaming services to make the very concept of a “channel” seem Jurassic, while the baseline of quality for most shows is ridiculously high. Nothin’ isn’t on anymore; everything is.


Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon

Topic clusters have been a popular trend in blogging and SEO for a few years now. While many have heard of this tactic, few have nailed it.

If executed properly, topic clusters can be the catalyst that launches your website to the top of the search engine results pages.


The CW Sets New Digital Strategy as Netflix Deal Lapses

For the past three years, The CW has benefitted from a lucrative deal with Netflix in which full seasons of the network’s shows migrated to the streaming service just eight days after the respective season finale’s aired.

As that deal has now lapsed—though it will continue to apply to all the “legacy” series currently airing on the network—The CW has set a new digital strategy for all its new series going forward, including Batwoman, Nancy Drew and Katy Keene.


Don’t Put a Digital Expert in Charge of Your Digital Transformation

Who should you pick to lead your company’s digital transformation? Imagine you have a choice of three candidates:

William – an insider who has a proven track record but doesn’t know much about digital;
Sarah – a young digital guru who’s just led a new category expansion at Amazon;
Sophia, a sharp ex-McKinsey consultant with experience advising clients on digital.


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