In the first week of the election campaign, the Liberal Party outspent all the other parties combined in Facebook ads—something that reflects a different philosophy between the two main parties about the best way to reach votes in this campaign, according to internal party documents obtained by Maclean’s.
As we spend increasingly more time interacting with screens, marketers have reacted by shifting from traditional means of marketing to online resources. This shift has created digital marketing, which is the use of “digital tactics and channels” to connect with potential customers online. Within digital marketing, there are multiple subsections, including content marketing, social media marketing and e-mail marketing.
The Liberals have filed a complaint about advertising by the Canadian Shooting Sports Association during the federal election campaign.
Liberal candidate Adam Vaughan wrote Wednesday to elections commissioner Yves Cote, asking that he investigate nine online videos, produced by the association in English and Mandarin, urging gun owners to vote and warning that their right to own firearms is at stake.