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One Degree Monday, October 21, 2019

Winnipeg student group angles for young voters while politicians target youth with social media

With the federal election just days away, student groups are still angling to get young people to the polls, while the federal leaders’ campaign and spread their messages on social media during the election’s last legs.

The University of Manitoba Students’ Union was getting its members to pledge to vote in the election until Friday, as part of a nationwide campaign coordinated by the Canadian Alliance of Student Associations.

GLOBAL

Video Marketing – The Powerful Way to Boost Your Online Presence

Nowadays, Video Marketing has become the most powerful way to reach audiences. It has quickly transformed the demand of customers. The increased use of Video Marketing has also affected how businesses reach their consumers and pitch their products. Research has shown that Video Marketing is much more convincing than any other Marketing type. It can target approx 81% of the customers reach once. From a business point of view, Video Marketing is more comfortable to create and work on. And seeing today’s tremendous increase in technological use, people are tilting more towards the web and content search. Tablet and mobile phones have become more common for regular searches.

MARTECH SERIES

Trump Campaign Floods Web With Ads, Raking In Cash as Democrats Struggle

On any given day, the Trump campaign is plastering ads all over Facebook, YouTube and the millions of sites served by Google, hitting the kind of incendiary themes — immigrant invaders, the corrupt media — that play best on platforms where algorithms favor outrage and political campaigns are free to disregard facts.

NYT

TikTok vs. television: How social media is shaping the federal election

Four years is a long time in the world of social media.

During the last federal election in 2015, Vine was still alive, Tumblr was still one of the most popular apps and everyone was using Periscope to showcase live events.

But now, with the rapidly changing landscape of social media, Canadian federal party leaders are also changing the way they communicate to their followers ahead of the 2019 election.

GLOBAL

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